The German success model
When reporting onGermany’s successful economy, Time magazine recently remarked that many German companies have specialised in the “unsexy side of the industrial spectrum: not smartphones or iPads but machinery and other heavy equipment”.
Some German companies, such as carmakers and the world’s third-largest software supplier, might disagree and insist that their products are very much on the “sexy side” of the industry. Yet the analysis is essentially correct: highly specialised industrial companies producing highly specialised goods arethe engine of growth in the German economy. Following the much-lauded era of virtual wealth creation on the financial markets, the following principle is to be kept in mind: the industry has always been a major plank of our prosperity. It accounts for as much as 22 per cent of the German economy as a whole, a share that compares favourably on a global level.
The majority of Germany’s visible exports are industrial goods. German companies are leading in many sectors and in many markets worldwide. This applies, for example, to so-called green technologies – i.e.products in the fields of environmental and climate protection. In the burgeoning sector of renewable energy, which includes photovoltaics, wind powerand highly efficient power plant technology, the German economy has a high share onthe global market.
Germany is not only regarded as the country of great innovations in green technologies; ground-breaking inventions include the motorbike, the tram and the car. In a globalised world, a country’s innovative strength is crucial if it is to remain in its position as aglobal player.In 2022, Germany topped the European rankings with 57,214patent applications. To achieve this capacity for innovation, Germany’s researchers and engineers have to be creative in developing and bold in implementing ideas. But the lack of up-and-coming qualified workers is an obstacle. In order to further strengthen its ability to innovate, Germany is therefore partly dependent on the immigration of highly qualified professionals. To summarise,smart people are important now and will continue to be so in the future, regardless of whether they come from Germany or from abroad.
Introducing the German "Mittelstand"
More than 99% of all German businesses are small to medium-sized companies and therefore fall into the Mittelstandcategory. This is not so much the case in other countries and in some, the German word has even been taken up into the local language because there is no exact equivalent for it. They range from small, innovative software-smiths to globally operating mechanical engineering firms, rightto venerable old artisan businesses, and beyond. In purely statistical terms, any business with fewer than 500 employees is a small and medium-sized enterprise, or SME. But the term Mittelstandis often used to include much larger companies too, if they are run in the same spirit as a small or medium-sized enterprise. In that case, it means that the owner or owners take the business decisions largely on their own and assume the risks and liability. Most SMEs are working to secure the company’s long-term existence and place great value on lasting relationships with customers, suppliers and other businesses. As an employee of an SME, you are more than just “one of many”. Moreover, many SMEs take an active role in their regions by sponsoring education, culture and sport.
Many German SMEs aretechnology-driven and thereforein line with the traditional German taste for inventing and “tinkering”. The main sales argument for their products and services is not usually one of price, but the quality and the large number of innovations that have found practical implementation. A large number of these companies are the European or global market leaders in their sector. Within the usually fairly small, internal structures of these companies, numerous employees working in various disciplines, such as development, production, sales and service, are involved in the innovation processes and play their part in innovation,too.
In fact, truly innovative products are often the work of so-called hidden champions. These companies are generally largely anonymous members of Germany’s Mittelstand, yet belong to the top three in their sector worldwide.
As many as 1,500 of these hidden champions help power Germany’s economy. Since many are tucked away in the provinces, their contribution is sometimes overlooked. A significantnumber of them employ thousands ofpeople. As employers, they are much appreciated,since they tend to have a long-term visionand generally provide secure and well-paid jobs.
