Jollibee is the reason why McDonald's can't win the top spot in the Philippines (2024)

FAQs

Why is McDonald's struggling in the Philippines Jollibee? ›

Though McDonald's also offers rice meals, their slightly high prices put them at a disadvantage as far as Jollibee is concerned. Meals at Jollibee have more competitive prices and are budget-friendly, potentially attracting more customers (e.g. students, young professionals, 6 families).

This is where Jollibee had a major advantage. Filipinos love American food, but as a culture, they have a very specific taste for sweeter meals. McDonald's wasn't catering to this aspect of the Filipino palate; they were simply providing the same food in the Philippines as in America.

Jollibee is the reason why McDonald's can't win the top spot in the Philippines. McDonald's and Burger King have both been struggling in the Philippines because of local rival Jollibee, and now the Filipino fast-food chain is making a play for the American market.

The 1980s saw a rapid increase in the number of Jollibee outlets across the Philippines. The brand's success was not only due to its unique menu but also its commitment to providing a consistently positive customer experience.

Jollibee has opened numerous new stores worldwide, demonstrating its rapid growth and expansion ². Overall, Jollibee's main problems include increased competition, the need for global expansion, and navigating economic uncertainties ².

Jollibee SWOT Analysis

The key weaknesses include the lack of international presence, challenges with menu adaptation, and a limited global supply chain.

After studying the brand, the Jollibee founder realized the edge was in appealing to the Filipino's taste for sweet and savory foods, rather than trying to create a desire for purely “American” food. “Our [food] tends to be sweeter, more spices, more salty,” Caktiong told Forbes Asia in a 2013 story.

conducted a comprehensive nationwide survey, meticulously evaluating consumer inclinations within the dynamic sphere of the Philippines' fast-food sector. The survey's findings affirmed Jollibee's unrivaled stature, with an exceptional 88-percent rating, as the “Top Fast-food Restaurant in the Philippines.”

Both Jollibee and McDonald's offer fast food options, but Jollibee has its own twist by emphasizing local spices and taste preferences . In terms of customer satisfaction, Jollibee's service quality, food quality, and cultural influence have been found to be important factors .

McDonald's

Alliance Global

How much do McDonald's workers make Philippines? ›

The average McDonald's monthly salary ranges from approximately Php 9,000 per month for Delivery Driver to Php 24,010 per month for Manager. Average McDonald's hourly pay ranges from approximately Php 54.28 per hour for Fast Food Attendant to Php 81.75 per hour for Cashier.

There are 123 countries where McDonald's has not set up a restaurant yet, including Afghanistan, Bhutan, Iran, Iraq, Libya, and North Korea, among many others. There are various reasons why some countries do not have McDonald's outlets.

There are many possible reasons why Jollibee sells better than McDonald's in the Philippines, but some of the most common ones are: • Jollibee adapts to the local tastes preferences of the Filipino consumers, while McDonald's follows a more standardized global menu.

Tony Tan Caktiong is the founder and chairman of Jollibee Foods, one of the world's fastest-growing Asian restaurant chains. Jollibee operates eateries in the Philippines and overseas, from Singapore to the U.K. to the U.S.

Jollibee is best known for Chickenjoy, our signature fried chicken which is delicately hand-breaded to be next-level crispy on the outside, with a secret marinade making it next-level juicy on the inside.

And this isn't even the first time that Jollibee's online systems have been breached. MANILA, Philippines – Jollibee Food Corporation (JFC) is probing a possible data breach that had allegedly exposed the delivery records of 32 million customers.

But as franchisees have raised prices, the brand has lost some of its value reputation among consumers, and McDonald's lacks broad awareness on its value offers. The brand has had a $1 $2 $3 Dollar Menu, but inflation has raised prices for those items, too, and few locations have anything on the menu priced at $1.

In McDonald's international franchised markets, same-store sales fell 0.2% in the first quarter as customers in the Middle East and Muslim-majority markets like Indonesia and Malaysia boycotted McDonald's for its perceived support of Israel.

In 2005, the company concluded its deal with the American management as the Philippine division of McDonald's became a 100% Filipino-owned company when Golden Arches Corporation teamed up with Alliance Global Group Inc., a company owned by businessman Andrew Tan, to buy the remaining stake owned by McDonald's ...