Leading fast food chains in the Philippines 2022 | Statista (2024)

Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2022. In that year, the restaurant chain generated sales of approximately 605 million U.S. dollars. Its closest competitor, McDonald's, had total sales of about 348 million U.S. dollars that year.

 Bringing happiness in the Philippines and abroad 

Known for its Jolly Spaghetti and Chickenjoy, Jollibee managed to maintain its position as the country’s largest fast-food chain brand, operating a network of 1,400 stores nationwide and close to a hundred locations abroad. Managed by the Jollibee Foods Corporation, the restaurant chain gradually expanded to various international locations in Southeast Asia, the Middle East, North America, and Europe. Two other limited-service restaurants owned by the Jollibee Foods Corporation made it to the list.

 The state of the country’s QSR industry

As with other foodservice segments, the quick-service restaurant (QSR) industry in the Philippines recorded massive revenue losses in 2020 compared to the previous year. The decrease was attributed to the COVID-19 pandemic, which resulted in heightened social distancing measures, causing reluctance in visiting restaurants among Filipinos. Limited dining capacity was also imposed to curb the infections, contributing to minimal revenue. The QSR industry in the Philippines has shown improvement in revenue in 2022, which was forecast to continue increasing in 2023.

Leading fast food chains in the Philippines 2022 | Statista (2024)

FAQs

Leading fast food chains in the Philippines 2022 | Statista? ›

Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2022. In that year, the restaurant chain generated sales of approximately 605 million U.S. dollars. Its closest competitor, McDonald's, had total sales of about 348 million U.S. dollars that year.

What is the top fast food chain in the Philippines 2022? ›

7-Eleven had the most stores among limited-service restaurants in the Philippines in 2022. There were 2,287 7-Eleven restaurants nationwide in that year. Meanwhile, Jollibee, which was the leading LSR in the country in terms of sales, had 1,400 restaurants.

What is the largest fast food chain in the Philippines? ›

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion's share of the local market that is more than all the other multinational fast food brands in PH combined.

What is the leading food company in the Philippines? ›

Largest foodservice companies Philippines 2021, by market share. In 2021, the largest food service company in the Philippines was Jollibee ,with a market share of 29.7 percent. This was followed by McDonald's Corp with a market share of 9.4 percent.

Is Jollibee bigger than McDonald's in the Philippines? ›

The Philippines may be the only country wherein a local brand outsells Mcdonald's. Jollibee has more sales than McDonald's in the Philippines. In 2022, Jollibee had sales of approximately 605M U.S. dollars, while McDonald's had sales of about 348M U.S. dollars.

What is the fastest growing fast food chain in the Philippines? ›

Jollibee has been recognized as the second fastest-growing restaurant brand in the world, according to the latest annual brand ranking report by Brand Finance, the world's leading independent brand valuation agency.

Why is Jollibee is more popular than McDonald's in the Philippines? ›

Customers seemed to prefer Jollibee's marketing, promotion, and advertising better—so they patronized the restaurant over McDonald's: According to a 2021 study from Statista, Jollibee had the highest market share at 30 percent.

What is the most popular fast food restaurant in the Philippines? ›

Jollibee. Often referred to as “the McDonald's of the Philippines”, this fast food giant has over 1000 branches all over the country, and hundreds more overseas.

What is the Filipino fast food chain in the US? ›

Jollibee, a renowned Filipino fast-food chain, has expanded to Michigan. The restaurant opened in Sterling Heights earlier this month. It's known for its fried chicken, peach mango pie, and Filipino-style spaghetti. Globally, there are 1,300 locations with 70 in the United States.

What are the biggest food chains in Philippines? ›

Current
Restaurant chainTypeYear started
JollibeeFast food1978
McDonald'sFast food1981
Pickup CoffeeFast Beverage2022
ChowkingFast food1985
26 more rows

What is the most profitable fast food chain in the Philippines? ›

Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2022. In that year, the restaurant chain generated sales of approximately 605 million U.S. dollars. Its closest competitor, McDonald's, had total sales of about 348 million U.S. dollars that year.

Why is Jollibee leading fast food in the Philippines? ›

Filipinos have a penchant for American food, but with a local twist. Jollibee's menu is a testament to this, offering items like spaghetti with a sweet banana ketchup sauce and hot dog chunks. This unique blend of flavors has made Jollibee a household name in the Philippines.

What is the number 1 food in the Philippines? ›

Top 10 dishes in the Philippines
  • Adobo. A classic dish influenced by the Spanish! ...
  • Lechon. This cherished dish, usually served at celebrations, comes in a number of forms, though its essentials are the same. ...
  • Kare-Kare. ...
  • Sinigang. ...
  • Pancit. ...
  • Halo-Halo. ...
  • Lumpia. ...
  • Puto.
Jul 31, 2023

Who are McDonald's Philippines competitors? ›

Jollibee Food's Corporation (JFC), a Filipino-founded multinational fast-food chain, is the top competitor of McDonald's in the Philippines. It includes fast-food restaurants such as Chowking, Dunkin' Donuts, Mang-Inasal, Greenwich, Burger King Philippines, Red Ribbon, and more.

What is the Philippines version of McDonald's? ›

Jollibee of the Jollibee Foods Corporation, is often referred as the McDonald's Philippines primary competitor.

Did Jollibee beat McDonald's? ›

He chose the difficult path and went head to head with McDonald's, and today he's considered the king of Filipino fast food. This is the inspiring success story of how Tony Tan Caktiong built Jollibee and beat McDonald's in the process.

What are the top fast food chains in the Philippines and market share? ›

In the fast food brand category, Jollibee leads the way with 37.5% market share followed by McDonald's with 20.8%. Chowking and Mang Inasal, both brands under Jollibee Foods Corp., trail with 8.8% and 5.2% market share respectively. KFC has 5.0% share of the industry.

What is the most successful fast food chain 2022? ›

In 2022, McDonald's was the leading chain restaurant in the United States in terms of sales. The world renown burger chain amassed over 48.6 billion U.S. dollars in sales that year, which was around 20 billion more than Starbucks.

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