Psychographic Segmentation
The two main segments that
Jollibee Foods Corporation focuses
on are upper, and middle-upper
social classes. Regarding lifestyle in
this segmentation, Jollibee Foods
Corporation shopper sections have
the accompanying lifestyle
qualities: people who strive
towards a superior and higher
standard of living, want to be socially and professionally successful, are
mainstreamers in their respective fields, not reluctant to attempt new
services, things, and items throughout everyday life, and sure about their
conduct and disposition.
Geographic Segmentation
The operations of Jollibee Foods Corporation are spread across the western
developed nations like the Netherlands,
UK, and USA. Also, it has operations in
emerging economies like China, India,
and Brazil. The main focus of the
company remains in urban parts.
