The Band Manifesto | Life at Spotify (2024)

10

Wrap up

Now you’ve gotten to know us a little better, do you still want to join the band? Maybe we’re not right for you right now – that’s OK. But if your values and ambition align with ours, then search available roles and hit apply!

9

Leading the band

As a leader, do you have the courage to lead your team with empathy and sincerity, even when you don’t always have the answers? At Spotify, leaders are comfortable inspiring and empowering their teams to get things done.

8

Playing in sync

We believe everyone plays a critical part in the band. Our band members are self-driven but equally invested in the entire teams’ health and success. Do you appreciate and understand that everyone is equally important?

7

Who you are

Growth here lies in the opportunity to develop and learn, not necessarily in a new job title. We don’t care much for hierarchies and traditional career ladders. If these are important to you, then this isn’t your place.

6

The beat goes on

Being comfortable with admitting, analyzing, and learning from failures is key when working with us. What did you learn from the last time you failed at something and how did you bounce back for the better?

5

Dream big, act fast

Spotify is built by entrepreneurs, and we still have a resourceful spirit and get-it-done attitude. Would you be happy discussing big picture thinking, and then rolling up your sleeves to execute on the details?

4

The Spotify rhythm

We’re process-light so we can move fast. There’ll be unclarity at times and ambiguity is common. Consider how you handle change. Do you thrive in times of uncertainty, or do you prefer things to be more predictable?

3

Our values

What do you value in life and work? And what environment do you thrive in? If your values are in sync with ours, you're in for an exciting and meaningful adventure. If you can add to our culture and help improve it, even better!

It’s easy to get blinded by the lights. The music, the podcasts, the artists and the product. The idea of a glamorous life in music. But are you joining because you love the job and the journey we’re on as a company?

1

Welcome

This is your soundcheck. It's here to help you understand if Spotify is the place for you. Answer the reflective questions as you read through our band manifesto. If everything sounds good and we’re a match, hit apply.

Ok, sure, we don’t look a lot like that group you put together in high school that could only play one Led Zeppelin song, but we still think the comparison fits.

The Band Manifesto | Life at Spotify (1)

Like a band, we’re dependent on each other to create the best audio experience. Like a band, we need to be in sync. And like any successful band, we have a set of rules, a band manifesto, that keeps us focused on where we want to go and guides how we get there.

This is that manifesto. It explains our mission, our beliefs, our culture, our values, and everything else in between. Pretty much the only thing it won’t teach you is how to play a new Led Zeppelin song – that’s just something you’re going to have to learn on your own.

Our mission

Spotify is a purpose-driven company, using our strong values and beliefs to guide us in our strategies as well as our everyday decisions. Our mission is simple:

To unlock the potential of human creativity by giving a million creators the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

How do we get there?

By believing in our talented band members, giving them the support and autonomy they need to create. (And lots of cold brew.) If you join the band, there are five values with which you’ll quickly become familiar as they form the foundation of Spotify culture. If these values align with your own, if they sound like the kind of people you want to be surrounded by, then come and help us shape the future of Spotify.

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Our values

Our values are informed and influenced by every member of the Spotify band.

For us, these are more than just words on a page — these principles guide each decision we make, serving as the path we’ll follow to achieve our goals and mission. These values help us build trust with our users, creators, advertisers, partners, and even amongst ourselves. They ensure that we are the same company that stands for the same things no matter our audience.

1 of 5

Making some noise

We’ve made it our business to make some noise. We’re not content to sit idly by and wait for others the forge new paths - we want to learn faster than the world around us is changing. In short, change is our constant. We’re dedicated to relentless innovation, ensuring our technology stays relevant, easy to use, and easy to scale.

The Spotify rhythm

We believe that speed of iteration beats quality of iteration, which is why we’re not big on bureaucracy. To us, complicated processes and guidelines can kill innovation. We’d rather just stay focused and prioritize ruthlessly.

And in the spirit of transparency, we’ll admit that being process-light sometimes invites a little bit of chaos into our everyday. We embrace it. A little bit of chaos forces you to think in new ways, break out of your old patterns. It keeps us fast, focused, and inventive.

Working fast means acting with consent, not consensus. Even if the majority can’t come to an agreement, it’s important to keep moving, take a chance, and execute.

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As long as we’re always making grounded and informed decisions, we shouldn’t be afraid to make a bet. Because here, getting ideas out into the world take precedence.

Dream big, act fast

We believe in maintaining that relentlessly resourceful start-up spirit. Complacency is our enemy – we take smart risks and set the bar high as we continually think, build, ship and tweak. We strive to stay receptive and flexible, adapting and acting on what we observe. We work hard to find the best way to get things done, even if it’s not the most obvious way. And then we do it again and again.

The beat goes on

When we win, we celebrate the success together. When we fail, we celebrate the new valuable information that we learned.

Failure is an important part of our process. It’s the best indication that we’re trying something new, that we’re reaching for what’s next. And an undesirable outcome doesn’t mean that the wrong decision was made – it means we took an informed risk, as you must when pursuing innovation. If it worked, we would’ve won big. If it didn’t, that’s ok. We move on, keep trying, and give each other the freedom to fail again. We don’t fear mistakes but we refuse to repeat them.

This extraordinary rhythm requires extraordinary people. We seek those who have the creativity to discover, the accountability to deliver, and the courage to embrace complexity as well as polarity. Being part of the Spotify band means staying passionate, nurturing your curiosity, and welcoming (and oftentimes even driving) change.

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Joining the band

Ideas drive us, not bureaucracy. Typical corporate career paths with ladders, hierarchies, and bureaucracy? That just isn’t our way.

We don’t believe in up or out. We don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Spotify is a sprint –they’re both marathons.

The best people in their field may not be the best people for our band. We put an emphasis on finding the right people every time, rather than just recruiting the rock stars. In our hiring process, we look for three essential factors: adaptability, ability, and drive. We’ve discovered that great performances come from the right people, all working collaboratively toward a shared goal. As a team, we are our mission.

Who you are

Our band is dependent on all of its members to give and get the full experience. We rely on you to help bring our values to life in real time, to discuss them openly with your team and work together to integrate them into your process.

If you join Spotify, we expect you to care - about your work, about Spotify, about the success of the entire band. You should take ownership for the work you do and take pride in what you deliver, both individually and as a team.

If you join Spotify, we expect you to grow. Growth is our mantra, both for Spotify and for our people. The two go hand in hand. You should be self-driven, ready to take control of your own development and reach your full potential. We can’t guarantee that you’ll get a promotion and a new title every six months but we can help you design your future. So you should be ready to expand your skills and learn new ones. You should want to make conscious and deliberate decisions about what your journey will be.

If you join Spotify, we expect you to nurture collaboration and just, well, be nice. Remember: listening is everything. In our band, there’s no room for entitled egos.

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Playing in sync

So – no egos. Got that. But what else goes into “being nice”? Well, we treat all of our colleagues, users, creators, and partners with respect. We assume good intent and work hard to achieve mutual understanding. We recognize that we all bring our own unique perspectives to the table and that with those perspectives may come some unconscious biases. So while we have the confidence to voice our opinions, we also have the humility to listen and learn from others.

Here at Spotify, we’re dedicated to fostering a workplace free from discrimination and a culture built on the principle of inclusion. We strongly believe that a diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and a better product for our users and creators. Think about it – without a diversity of instruments, a band’s output would be pretty boring. (There’s a reason why your favorite band isn’t just five tubas playing at once.) Music is global and so Spotify should be too.

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We believe in an inclusive culture where everyone feels empowered to do their best work, where everyone feels like they belong.

A culture where innovative, passionate, and playful people can grow, have fun, and do their best work. A culture that develops and deepens with every new team member but always stays true to our core values.

Leading the band

The foremost thing we look for in our managers is the willingness and courage to lead. Leaders at Spotify need to be brave as well as resilient and adaptable. They need to build healthy teams, work from a sustainable mindset, and – most importantly - hold themselves accountable. When you lead with purpose, engagement and drive follow.

But we don’t hire highly competent people to have them micro-managed. We use constant planning and one-on-ones to open communication channels rather than admin-heavy, time consuming, template-driven appraisal talks. We believe that it isn’t our responsibility to manage talent – we’re here to develop talent.

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"We have no patience for entitled egos"

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Daniel Ek, CEO

Our encore

01

Values
are innovative, sincere, passionate, collaborative and playful.

02

Culture
is informed and influenced by every member of the Spotify Band.

03

Change
is our constant.

04

Growth
is our mantra.

05

Audio is global
and Spotify should be too.

06

Ideas drive us
not bureaucracy.

"Welcome to controlled chaos."

The Band Manifesto | Life at Spotify (11)

Katarina Berg, Chief HR Officer

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The Band Manifesto | Life at Spotify (2024)

FAQs

What is a band manifesto? ›

And like any successful band, we have a set of rules, a band manifesto, that keeps us focused on where we want to go and guides how we get there. This is that manifesto. It explains our mission, our beliefs, our culture, our values, and everything else in between.

What is the slogan of Spotify? ›

Spotify's tagline — music for everyone — undoubtedly captures what the Swedish brand is about.

What are the core values of Spotify? ›

Spotify's core values are passionate, innovative, sincere, collaborative, and playful. These core values reflect the company's mission and vision statement of providing an enjoyable music-streaming experience while connecting artists with their fans.

What is the brand promise of Spotify? ›

Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

What is the main point of manifesto? ›

A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political, social or artistic in nature, sometimes revolutionary, but may present an individual's life stance.

What is the purpose of an artist manifesto? ›

An art manifesto is a public declaration of the intentions, motives, or views of an artist or artistic movement. Manifestos are a standard feature of the various movements in the modernist avant-garde and are still written today.

What is Spotify stand for? ›

History. Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of Tradedoubler. According to Ek, the company's title was initially misheard from a name shouted by Lorentzon. Later they conceived a portmanteau of "spot" and "identify".

Who owns Spotify? ›

Who owns Spotify? Spotify is owned by a number of individual and institutional investors, including the company's co-founders, Daniel Ek and Martin Lorentzon, and leading investment managers, such as Baillie Gifford.

Why is Spotify so famous? ›

Spotify's success is due to a number of factors, including its: Large library of music: Spotify offers a vast library of music, including over 82 million songs. This gives users a wide selection of music to choose from, no matter what their taste. Easy-to-use interface: Spotify's interface is easy to use and navigate.

What is Spotify best known for? ›

We are the world's most popular audio streaming subscription service with more than 615 million users, including 239 million subscribers in more than 180 markets.

What makes Spotify unique? ›

Spotify is the most flexible option with a wealth of content, endless playlist creation options and the ability to stream to the largest host of devices.

What is Spotify's culture? ›

The culture at Spotify is something that we're proud of – it's a collaborative, innovative, supportive, and playful culture. Driving and maintaining our culture via digital platforms can be challenging, but it's giving us a chance to be creative.

What is the brand mantra of Spotify? ›

Growth is our mantra, both for Spotify and for our people.

Who is the target audience of Spotify? ›

Who is the Spotify Consumer? The Spotify audience is largely made up of young adults, both male and female, who are likely to be living with their families. Consumers between the ages of 18-24 years old were 85% more likely than the average user to visit Spotify in January 2023.

What is Spotify's brand personality? ›

Above all, it perfectly embodied its brand values; innovative, collaborative, sincere, passionate and playful, and if you ever need reminding of these, there's a Spotify playlist made out of them… genius.

What makes a good brand manifesto? ›

Your brand manifesto should explain the "why" of your business's mission and vision statement. It should also echo your brand voice. A brand manifesto can be a rallying cry that pulls from strong emotions related to commitment, philosophy, hope, or excitement.

What is a manifesto for group work? ›

A team manifesto is a light-weight one page agile document among team members which summarizes the basic principles and values of the team and aiming to provide a consensus about technical expectations from each team member in order to deliver high quality output at the end of each engagement.

Why do you need a manifesto? ›

“A manifesto is a statement of purpose and a script for action,” she says, “a compass [and] navigation tool to help you find your way.” As she and Matt Abrahams discuss on this episode of Think Fast, Talk Smart, a personal manifesto can help us communicate our deepest values — first to ourselves, and then to the world.

Why is a team manifesto important? ›

The TEAM MANIFESTO is a form of social contract that summarizes the teams shared vision about teamwork and will act as a compass for the team as it embark on its creative journey.

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