TikTok set to surpass Facebook in daily minutes by 2025—but ad spend hasn’t followed (2024)

FAQs

TikTok set to surpass Facebook in daily minutes by 2025—but ad spend hasn’t followed? ›

By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year. Yet, ad dollars still favor Facebook.

Facebook achieves a higher CTR through ad copy optimization, whereas TikTok relies on captivating video content for increased CTR. With the right creative and targeting, businesses can achieve a high CTR on TikTok.

Key stat: TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.

TikTok passed instagram in total daily minutes in 2022 and will pass Facebook in 2025. TikTok has a higher engagement rate than Instagram's short-video feature, Reels, for creators with over 100,000 followers, according to September 2023 data from The Influencer Marketing Factory.

TikTok Ad Costs

Minimum Spend: TikTok requires a $500 minimum ad spend, with a minimum campaign level daily budget of $50, a minimum AdGroup level daily budget of $20.

the answer is YES! If your business isn't on TikTok yet, you might be missing out on a huge opportunity.

TikTok's advertising strategy is effective, with 83% of users finding the app's advertisem*nts entertaining, emphasizing the platform's success in creating engaging and enjoyable ad content.

Average Time Spent on TikTok

On average, users spend approximately 52 minutes per day on TikTok, making it one of the most engaging social media platforms in the world today.

TikTok's total will reach 4.43 billion minutes each day this year, compared with 3.91 billion for Instagram. TikTok will become the top social network in daily minutes in 2025.

TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones.

Does TikTok have a daily follow limit? ›

TikTok allows users to follow up to 10,000 accounts in total. You can also follow up to 200 users per day. Some people rapidly start following accounts when they first start out in the hopes of growing their accounts quicker. However, the platform may only allow you to follow up to 15 accounts in an hour.

What does "tapping too fast" mean? You may have received this notice if you have been liking content too quickly. In order to prevent spamming, we may disable a user's account for 24 hours in these circ*mstances.

How Much Time Do People Spend on TikTok? The average user spends 58 minutes and 24 seconds on TikTok each day. That equates to approximately 6% of the average person's waking hours.

Competition: The level of competition among advertisers targeting similar audiences will influence pricing. Higher competition for ad placements may drive prices up as advertisers bid against each other for visibility. Ad performance and engagement: TikTok may adjust pricing based on the historical performance of ads.

The minimum daily budget for Facebook ads is $1/ day for ad sets that aim for impressions (with CPM as the main metric) and $5/ day for ads that have different goals (such as clicks, likes, video views, and so on.)

TikTok Ads CPM

According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views, and there is a minimum cap of $500 per campaign to be spent.

With over a billion monthly active users, it's a great place for brands looking to reach their target audience. While creating organic content is a good first step, investing in TikTok ads for your social media advertising strategy will further boost your brand's impact on the app's audience.

If you're wanting to increase sales through your social media marketing, TikTok is a great channel to do so. In 2023, there was a 40.5% increase in shoppers on TikTok from 2022. And the growth doesn't stop there. By 2026, the platform is projected to increase in purchases from the app by 67%.

At a relatively low cost ($10 per CPM and $1.00 per CPC) to advertise to a targeted audience, and an average user engagement rate between 5-16%, TikTok ads have one of the highest potential ROI's in all of advertising.

Yet, ad dollars still favor Facebook. In fact, Facebook will claim over five times more ad revenues per person per hour spent on the platform over the next few years. By 2025, Facebook will bring in $1.02 per person per hour while TikTok will bring in $0.19.