10 SMART Goals Examples & Steps to Achieving Them (2024)

If you want to make progress on your aspirations, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan — it requires plenty of thought and purpose.

That’s where the SMART goal-setting method comes in handy. It lays the groundwork to achieve personal desires, business targets, and professional development milestones.

This tried-and-true method requires effort, but detailed SMART goal examples can provide inspiration to get you started. Use these examples and step-by-step instructions as a springboard to write your own SMART goals. Soon, you’ll know exactly what you need to accomplish your ambitions.

What are SMART goals?

SMART goals follow a specific framework to achieve goals. You can use this method for any type of goal — personal, professional, financial, and more. You can also use the SMART goal framework for short-term and long-term goals.

SMART is an acronym that stands for:

• Specific: Your goals should be limited to a single area. Instead of trying to “be a better person,” try focusing on your listening skills or positive self-talk.

• Measurable: The goal must align with explicit metrics, such as saving a specific amount of money or qualifying for a particular certification. This indicates when you’ve accomplished your mission.

• Attainable: The goal needs to be realistic. Maybe you won’t qualify for the Olympic basketball team, but you could improve your free throw percentage.

• Relevant: Goals should move you in the direction of your values, dreams, and ambitions.

• Time-bound: Time-based goals create urgency and encourage efficient time management. There must be a due date for completion so you can pace your efforts.

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Once you’ve checked all these boxes, you’re left with a detailed goal-setting plan that keeps you focused and headed in the right direction.

Using the SMART goal framework helps direct your actions toward reaching your goals. Framing your plans this way highlights potential challenges, letting you chart a detailed course that accounts for obstacles.

Developing an action plan that works for you can be difficult. But talking to friends or a life coach can help you set goals that will most benefit your future. And it gives you the social support you need to feel motivated and stay accountable.

Where do SMART goals come from?

Goal-setting theories and studies have been around for quite some time, but we have George T. Doran to thank for the SMART acronym and its accompanying goal framework. Building on existing goal-setting theory, Doran published his method in 1981 for use in business and management.

When he came up with the framework, many US businesses weren’t effectively setting goals or implementing successful planning processes. Doran used his framework to ensure managers had a solid template for creating meaningful, detailed objectives, such as increasing profitability and setting team benchmarks.

Doran’s original acronym stood for Specific, Measurable, Assignable, Realistic, and Time-related, focusing on delegating tasks in a corporate structure. It has since been adapted to fit a wide range of personal and professional ambitions.

Fast-forward to the present, and thousands of organizations and individuals use the SMART goal-setting method to achieve all manner of organizational and life goals.

How to use SMART goals to improve your career

Setting SMART goals can further your career development. Learning how to set goals and achieve them is an invaluable skill. They can be about improving, increasing, developing, or controlling outcomes at work. By creating these goals, you’re showing that you care about finding purpose in your career and are willing to put in the time and energy to do so.

For example, imagine you’re starting at a new company as an entry-level employee. If you want to become part of management one day, you need to set detailed goals to get there. You’ll have to learn the necessary leadership skills, what warrants a promotion, and how many steps there are in the employee ladder.

Your goals should help you visualize precisely where you want to be and the path you must take. Practical SMART goals chart a worthwhile action plan to get you there.

10 examples of SMART goals

Before setting your own professional and personal goals, it may help to see some practical examples. Take note of these leadership, personal development, and work goals:

1. SMART goal for running a marathon

• Specific: I’d like to start training every day to run a marathon.
• Measurable: I will use a fitness tracking device to track my training progress as my mileage increases.
• Attainable: I’ve already run a half-marathon this year and have a solid baseline fitness level.
• Relevant: I value my health and wellness, and this fitness goal will help me sustain that.
• Time-bound: The marathon is in June of next year, so I must be ready by then.

2. SMART goal for writing a book

• Specific: I have an idea for a story, and I want to turn it into a novel.
• Measurable: It should be at least 100,000 words long, and I want to spend at least three hours each day working on it.
• Attainable: I’m retired, so I have more time for this project. I am an avid reader and writer, so I know what makes a good story and a compelling read.
• Relevant: Reading and writing have always been a passion of mine, which motivates me to become an author myself.
• Time-bound: I’ll start writing in the first week of July and finish my first draft by December.

3. SMART goal for building a better relationship

• Specific: I want to build a better relationship with my father, in which I’m more aware of his well-being.
• Measurable: I’ll talk to him over the phone twice weekly and meet up for breakfast every Sunday. I will set reminders on my phone to check in with him about the life events he mentions.
• Attainable: We live close to each other, and I recently improved my work-life balance, meaning I will have the necessary time and energy to dedicate to our relationship.
• Relevant: I want to strengthen our bond, build autonomy in relationships, and understand my family members more, starting with him.
• Time-bound: I will call him this Friday and ask him to breakfast. I will maintain this plan until the end of the month and then set new goals for the end of the year.

4. SMART goal example for a side business

• Specific: I will start a side business selling flowers from my garden.
• Measurable: I’ll spend at least two hours daily planning and marketing my business.
• Attainable: I used to sell home-grown vegetables, so I already have the equipment, knowledge, and reputation to get my business off the ground.
• Relevant: I love growing plants and sharing them with others, plus it would earn me extra money.
• Time-bound: I’ll start working on my marketing plans and growing my flowers to be ready for sale by July.

5. SMART goal example for increasing sales

• Specific: I’ll learn new sales techniques to improve my work performance.
• Measurable: My goal is to double my sales from their current rate. I’ll keep a log of my current sales that directly compares to my sales at this time last year so I know whether I’m on track.
• Attainable: I’ve been a sales associate for two years now. I know the basics, and I’m ready to learn more.
• Relevant: I want to feel more confident at my job and learn new skills. This would put me in a better position for a promotion.
• Time-bound: Tomorrow, I’ll start doing a LinkedIn webinar course on sales tactics, and I’ll implement them on Monday. I have four months to see results.

6. SMART goal for becoming a better leader at work

• Specific: I’ll ensure my team members can count on me by becoming a better leader. I want them to trust me and enjoy working for me.
• Measurable: I’ll survey my team members each week to compare how supported they feel. The standardized form will contain multiple-choice questions ranking satisfaction from one to five. In addition, I’ll include an open-ended section for nuanced feedback.
• Attainable: I’ve been in this position for six months now, and I have management experience from my prior job.
• Relevant: As our company grows, I want to ensure that I’m supporting my team so they can learn and grow, too. If I’m a better leader, everyone’s work will become easier and more efficient.
• Time-bound: I’ll improve my average scores on each metric by 2 points by the end of this quarter. This will ensure I’m a better leader when the company takes on new projects and hires more staff.

7. SMART goal for establishing better communication at work

• Specific: I’ll help my remote team communicate more effectively to streamline workflow.
• Measurable: I’ll use Slack channels to organize team communication, monitor how often they’re used, and track team productivity.
• Attainable: We are all tech-savvy and understand that communication skills are essential for a team, so I’d like to strengthen those abilities.
• Relevant: Our company will remain remote for the foreseeable future, so we need to get better at communicating entirely online with one another.
• Time-bound: I will send Slack invites to everyone tomorrow morning. In a month, I’ll ask everyone how they feel about team communication and review my metrics.

8. SMART goal for improving emotional regulation

• Specific: I will gain better control over my emotions and feel calmer.
• Measurable: I’ll write in my journal each night and rate my mood. Every Friday, I’ll review my feelings and thoughts from the week.
• Attainable: Journaling is free, easy, and takes little time. I’ve been working on mindfulness, so I know I have the awareness to track my emotions.
• Relevant: I’ve started seeing a therapist, and they have encouraged me to set goals related to my well-being.
• Time-bound: I’m getting my degree and entering the workforce in three months. I want to improve my mood and stress tolerance before then to prepare for my new position.

9. SMART goal for waking up earlier

• Specific: I want to wake up earlier to have more time for my morning routine.
• Measurable: I’ll track how many times I snooze my alarm and when I finish my morning routine.
• Attainable: My schedule allows me to go to sleep early, so I can still maintain at least eight hours of sleep.
• Relevant: I feel rushed trying to get to work each day. Developing better sleep hygiene would help me feel calm.
• Time-bound: In four weeks, I want to wake up two hours earlier than when I usually wake up now.

10. SMART goal of learning French

• Specific: I want to learn how to have conversations in French to better communicate with my fiancée’s relatives.
• Measurable: I’ll use a daily language-learning app to hold me accountable and track my progress.
• Attainable: I know French speakers that I can practice with.
• Relevant: I can’t communicate with my in-laws very well now since they only speak French, and I’d like to deepen our relationship.
• Time-bound: I want to be able to hold a conversation in French in a year, in time for my wedding day.

8 extra tips for using SMART goals

Some people struggle with goal setting, and that’s okay. Take comfort in knowing this is a skill you can grow. Your first goal might not be detailed enough, or your measurement system may prove inadequate. Even an objective that doesn’t meet all the SMART criteria is still a learning opportunity.

Each time you set a goal, you’ll learn what practices work best for you and which ones to avoid.

Here are eight tips for using the SMART goal-setting framework:

1. Keep it simple: You may struggle to make large-scale or long-term goals specific enough to fit into this framework. For example, a career change or lifestyle shift may be too nebulous to tackle all at once. If your goals feel too big, break them into more achievable short-term goals to keep you moving forward.
2. Treat yourself: Sometimes, you’ll need more than just the satisfaction of a job well done. Reward yourself as you reach milestones, giving you something to look forward to.
3. Goals aren’t one-size-fits-all: The same metrics, time constraints, and motivations may not work for every goal you set. Welcome a different approach for work, personal, and health goals.
4. Ask yourself why: Before you set off on any significant goal, take time to introspect. If your Relevant statement is “because I want to” or “because I should,” step back and reevaluate. Determine what you hope to gain, and you’ll learn how to better motivate yourself.
5. Know your limits: To set attainable goals, make sure they fit your abilities and values. If a task is far outside your range of capabilities, it might be a good idea to set smaller goals along the way.
6. Write it down: Ambitions won’t become a reality if they stay in your head. Writing out each of the SMART statements reminds you of why you’re working so hard. In addition, write out your time frame in a calendar or planner to track progress and minimize procrastination.
7. Stay flexible: No plan is perfect. It may become evident that your initial trajectory won’t lead to a successful outcome, and staying the course would only mean wasted effort. Don’t be afraid to adjust or reset your action plan if things aren’t working out.
8. Learn from setbacks: Obstacles provide an opportunity to learn and grow. Take time to evaluate what went wrong so you can become even more effective. But know when to move on. Once you’ve learned from your struggle, don’t continue to dwell on it.

Setting goals is the first step to reaching them

Hopefully these SMART goal examples have inspired you to try setting some goals of your own. After all, measuring your goals provides a clear path to achieving them. It’s hard to gauge progress without metrics. If you can’t tell whether you’re on the right track, you won’t know if and when you need to course-correct.

Closely tracking your goals also helps you manage your energy. They can show you when you’re tired and need a break or when your motivation typically spikes.

SMART objectives support your future self. Just remember: all progress is progress. If you’re struggling to measure something abstract, such as being kinder to those around you, that’s normal. Regularly check in with yourself to see if you feel like you’ve grown, and be proud of yourself for trying.

Published July 27, 2023