Amazon's average customer is a white Gen X woman who spent $2,662 there last year (2024)

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Amazon's average customer is a white Gen X woman who spent $2,662 there last year? ›

According to a recent report by Business Insider, Amazon's average customer is a white Gen X woman who earns about $60K per year and spends $2,662. Additionally, the average customer makes 72 orders a year at an average cost of $37 each.

Numerator found that 99% of shoppers went back to Amazon for another purchase, and most go back many times — the average Amazon customer made 72 purchases last year. The Numerator data also highlights that 81% of U.S. households bought something on Amazon in 2023 and spent an average of $2,662 on the platform.

As of June 2022, Amazon accounted for 37.8% of the entire U.S. e-commerce market. Amazon has nearly 300 million registered users, of which at least 1.9 million are third-party sellers. On average, 60% of amazon.com visitors are female, and 40% are male.

The average Amazon user is 37 years old.

According to a June 2019 report, 53% of Amazon users are between 19 and 44 years old. This particular age group corresponds to 37% of the American population. Therefore, Amazon buyer demographics show that the company targets the average American consumer.

According to the data, the average Walmart shopper has an annual household income of $76,313, while the average Amazon shopper has an annual household income of $84,449. Walmart's average is bought down by it having a higher portion of lower-income shoppers.

The average American spends $91.75 on the ecommerce site each month, according to data gathered by Upgraded Points, which quizzed 3,200 shoppers across 44 states about their Amazon consumption habits.

On average, most Prime subscribers placed two to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S.subscribers (36 percent) made five to ten monthly orders.

Numerator found that Amazon's typical shopper is a white Gen X woman earning around $60,000 per year. Although Baby Boomers slightly outnumber Gen X among Amazon shoppers, Boomers are slightly less likely to shop with the company than the overall US consumer, while Gen X shoppers are slightly more likely.

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Amazon's biggest direct competitors include Walmart, eBay, the Alibaba Group, Target, as well as more localized eCommerce marketplaces (such as Otto or Rakuten). In the video streaming segment, Amazon's biggest competitors are Netflix, Rakuten, HBO, Disney, and Apple TV+. Who are Amazon's indirect competitors?

What is the average age at Amazon? ›

Amazon Workforce by Age

According to Zippia, the average employee at Amazon is 20 to 30 years old. Over half (54%) of all Amazon employees fall within this age bracket. Just 17% of all Amazon workers are over 40 years old.

A survey conducted in November 2022 found that the share of Americans watching Amazon Prime Video daily was highest among respondents aged between 18 and 34 years, at 19 percent.

We sell children's products for purchase by adults. If you are under 18 you may use the Amazon Services only with the involvement of a parent or guardian.

Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 40% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.

The highest paying role reported at Amazon is Software Engineering Manager at the L8 level with a yearly total compensation of $983,170. This includes base salary as well as any potential stock compensation and bonuses.

Amazon makes money through retail, subscriptions, and web services, among other channels. Retail remains Amazon's primary source of revenue, with online and physical stores together accounting for the biggest share.

About 48% of Amazon shoppers are in the middle income range of $40,000 to $80,000, while 28% fall into the high income bracket of $80,000 or more. Amazon shoppers are slightly more likely to be impulse buyers versus all U.S. consumers. Amazon shoppers are mostly female, at 75%, and white, at 67%.

Numerator found that Amazon's typical shopper is a white Gen X woman earning around $60,000 per year. Although Baby Boomers slightly outnumber Gen X among Amazon shoppers, Boomers are slightly less likely to shop with the company than the overall US consumer, while Gen X shoppers are slightly more likely.

How much do Amazon sellers make? Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 40% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.