Most Popular Social Media in the US [Updated Mar 2024] (2024)

With the number of social media users increasing year after year, marketing on social networks is one of the best ways to grow a brand. But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US.

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In a nutshell, these are the 10 biggest social media platforms in the US, ranked according to the percentage of users who access them at least once a month.

1. Facebook: 75.3%
2. Instagram: 63.9%
3. Facebook Messenger: 61.3%
4. TikTok: 50.2%
5. iMessage: 44.7%
6. X (Twitter): 41%
7. Pinterest: 38.2%
8. Snapchat: 37.6%
9. LinkedIn: 31.4%
10. Reddit: 31.2%

The latest data shows that Facebook currently leads the pack. It’s sitting comfortably in first place on the list of the top social media platforms in the US, with more than three in four (75.3%) adults using it. As it stands, the platform is the top social media marketing platform worldwide, with as many as 21.5% of companies using it to promote their business.

The second most popular social media network in the US is Instagram, with nearly two-thirds (63.9%) of US adults using it. Before you jump to start marketing on the platform, doing some research on the average engagement rates on Instagram can help to guide your strategy and set realistic benchmarks.

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Third on the list of the top social media platforms in the US is Facebook Messenger. It is used by 61.3% of adults—14 percentage points lower than Facebook.

Interestingly, all of the three most popular US social media sites are owned by the same parent company, Meta. One way this benefits businesses is that there are plenty of convenient integrations between the two networks, including cross-platform messaging.

TikTok is the fourth most popular social media platform in the US. Just over half (50.2%) of the population use the social network. If you’re thinking about making money on TikTok, knowing its user demographics can help you better position your brand on the platform. For instance, research on the age demographics of TikTok users shows that the majority of them are young adults.

Of the top social media platforms in the US, the above-mentioned four are the only ones that are accessed by more than half of the population at least once a month.

Rounding out the list of the five most popular social media platforms in the US is iMessage, frequented by 44.7% of US consumers. X, formerly known as Twitter, follows in sixth place. It is used by 41% of the population. When using Twitter for business, it’s important to keep in mind key Twitter statistics such as its gender and age demographics.

Pinterest and Snapchat rank next. Both are used by around 38% of the US population. LinkedIn and Reddit complete the top 10 US social media sites, with 31.4% and 31.2%, respectively.

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