As of January 2024, 24.4 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 18.8 percent of users belonged to the 18 to 24-year age group. Facebook’s smallest audience can be found amongst those aged 55 to 64, with only 11.6 percent of users in this demographic. Additionally,women were slightly more likely to use the platform than men.
Does everyone in the U.S. use Facebook?
In 2021, there were approximately 240 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 260 million by 2027. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand as of the beginning of 2022. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 67 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high.
Facebook, Meta, and the metaverse
A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.
