Organization design reimagined: The Spotify model | Ingentis (2024)

Organization design reimagined: The Spotify model | Ingentis (1)

The Spotify model in practice

Many businesses are constantly on the lookout for structures optimized for their specific purposes. Seeing as there are ample examples of various organizational structures, those responsible for organizational design are typically well equipped with tried-and-true models – and as a consequence, it is uncommon for them to invent completely new structures for themselves which might provide a more perfectly optimized organization. That is, until Spotify came along, and did exactly that – created the perfect model for their business and customer needs. Below we will discuss Spotify’s organizational model, and what you can learn from it for your own business.

The Spotify model is an agile organizational structure developed by the Swedish music streaming platform, which foster collaboration, flexibility, and innovation among its employees. It is based on the principle of agile work, which itself relies on continuous collaboration, open feedback, and experimentation in an effort to respond quickly to changes in market and customer needs.

Content

  1. The new work world: Squads, Tribes, Chapters, and Guilds
  2. The benefits of the Spotify model
  3. How to implement the Spotify model

The New World of Work: Squads, Tribes, Chapters, and Guilds

Organization design reimagined: The Spotify model | Ingentis (2)

Organization design reimagined: The Spotify model | Ingentis (3)

The Spotify model structure is organized into Squads, Tribes (departments), Chapters, and Guilds. Squads are small, autonomous teams which concentrate on specific tasks or products as a means of agile work, which provide results more quickly. Each Tribe consists of multiple Squads which have similar business strategies or products being developed. Tribes closely resemble more traditional departments. Chapters, in turn, are specialized groups that focus on sets of specific skills such as design or development. Chapters then develop and share their skills within their squads. Lastly, Guilds are informal groups made of employees that share interests and passions that don’t directly relate to the work they’re doing.

The Spotify model offers these advantages

The Spotify model is a flat hierarchy leveraging a collaborative work culture that allows its employees to move freely between, and work on, various projects – which in turn allows for the employees to work on and improve their competencies.”
“There are a number of benefits for companies that wish to implement an agile organizational structure.

Flexibility and Adaptability

The Spotify model enables businesses to quickly respond to changing market conditions and customer demands by organizing teams into small, autonomous squads which are capable of making independent decisions and enacting them at a moment’s notice.

Effective Collaboration

By working together in Squads, and fostering collaboration between both Squads and specialist groups, employees can work together in a more effective manner, sharing knowledge in order to find solutions to complex problems.

Creativity and Innovation

By creating an agile and experimental work environment, employees can be encouraged to try out new ideas and approaches – in short, the Spotify model allows for businesses to cultivate creativity and inspire innovation in its employees.

Engagement

The Spotify model encourages increased employee engagement by providing them with the freedom and flexibility to work on projects that better align to their skills and interests.

Flat Hierarchy

The Spotify model offers up a flat hierarchy with decentralized decision-making, which can lead to greater efficiency and expedites decisions.

How to implement the Spotify model

Overall, the Spotify model offers a modern, flexible organizational structure which helps companies to adapt quickly to dynamic market conditions, increases employee engagement, and fosters creative thinking and innovation. Implementing the Spotify model does however require careful planning to ensure proper execution. Below are several steps that companies have to take to implement the Spotify model.

1.

Identify business goals and strategies

Identify your business goals and strategies so that you can tailor the Spotify model to your specific needs.

2.

Establish Squads

Set up teams of employees to work in small squads in order to take care of specific tasks or products. Each Squad should consist of employees with different skills to ensure all necessary aspects of the product or service are taken into account.

3.

Creation of Tribes

Your company’s Squads should be organized into larger units that will work on complimentary business goals and strategies. Tribes should have a clear governance structure to ensure that all Squads within the Tribe work in a well-coordinated manner.

4.

Draw up Chapters

Specialist groups have their own specific competencies which can be subdivided within Squads. Chapters should meet up regularly in order to exchange best-practices and know-how.

5.

Set up Guilds

Guilds should be informal groups of employees, which offer them with the chance to engage in their mutual interests and passions such as art, music, sports, or other activities.

6.

Creation of an agile work environment

Make sure that your work environment is both flexible and agile so that Squads and Tribes can quickly address changing conditions. This may involve, for instance, the implementation of agile process and technologies, like Scrum or Kaban.

7.

Introduction and measurement of KPIs

Introduce KPIs that align with your business goals and strategies in order to measure the success of your implementation of the Spotify model.

Organization design reimagined: The Spotify model | Ingentis (4)

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When redesigning your organization, such as shifting towards the Spotify model, the use of innovative software solutions can be particularly helpful. Being able to visualize the current state of your organization, analyzing it, and then simulating and subsequently implementing optimization measures are all made possible with the proper software.

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Organization design reimagined: The Spotify model | Ingentis (2024)

FAQs

What is the organization structure of the Spotify model? ›

The New World of Work: Squads, Tribes, Chapters, and Guilds

The Spotify model structure is organized into Squads, Tribes (departments), Chapters, and Guilds. Squads are small, autonomous teams which concentrate on specific tasks or products as a means of agile work, which provide results more quickly.

What is the Spotify model strategy? ›

By organizing teams into Tribes, Chapters, and Guilds, the Spotify Model promotes a collaborative culture. Teams with aligned missions work seamlessly, breaking down traditional silos and fostering a sense of shared purpose.

Why doesn't the Spotify model work? ›

Not Agile enough: Despite its name, the Spotify model has been criticized for not being Agile enough. Some experts argue that the model is too rigid, bureaucratic, and hierarchical, which goes against Agile values and principles. This can lead to a lack of innovation, creativity, and responsiveness.

What is the Spotify model in a nutshell? ›

Key Theorem: The Spotify model is just the autonomous scaling of agile. Squads (teams): Each squad focuses on fulfilling a long-term mission for the product. They get to choose which Agile framework to use, like scrum, Kanban, or a mix of both. Tribes: Multiple Squads set at about 100 people.

What is the organizational culture of Spotify? ›

Our culture at Spotify is built on controlled chaos, transparency, operating with speed, testing without fear of failing, and collaboration. Our cultural DNA is helping tremendously in today's environment, however, maintaining the connection to the company culture is a challenge.

What is the purpose of chapter in Spotify Model? ›

What is a chapter from the Spotify Model? A Chapter is a group of members of a Tribe having the same skills either functional of technical. As a matter of fact, the purpose of a Chapter is to develop skills of its members and to support sharing and consistency.

What are the benefits of the Spotify model? ›

The main benefit of the Spotify model is that teams are empowered to make their own decisions and work in the way that best suits them. This encourages transparency, trust, collaboration, and experimentation, leading to better products.

What is the Spotify model way of working? ›

The Spotify model is an autonomous approach to product management to scale Agile operations. Compared to other agile methodologies like SAFe or Scaled Agile Framework, the Spotify Agile Model is unique. It breaks through traditional frameworks and is organized based on tasks rather than a specific set of instructions.

How does the Spotify business model work? ›

Spotify provides audio-streaming services. The biggest share of the company's revenues comes from its Premium Service. Spotify generates revenue through user retention, new customers, and conversion of users of the Ad-Supported Services to Premium Services.

What are the disadvantages of the Spotify Model? ›

Risk of fragmentation: In larger organisations, there is a risk that the Spotify model could lead to fragmentation if collaboration between the different tribes and squads is not effectively coordinated.

Is the Spotify Model still used? ›

The “Spotify Model” probably isn't a model and definitely isn't what is currently practiced at Spotify today. (Some suggest it never was.) The below image was made famous in a video by Henrik Kniberg, where he explains how work was organized into Squads, Tribes, and Guilds.

Why does Spotify doesn't work? ›

Update to the latest version of the app from the App Store. Clear the app cache by launching Spotify, tapping the gear icon, opening the Storage settings and tapping the Delete cache button. If that doesn't work, uninstall the app, reboot your device, and install it again.

What is the Spotify Model? ›

The Spotify model focuses on organizing around work and not necessarily processes and ceremonies. This gives an organization greater flexibility when it comes to how Squads work.

What is the organizational structure of Spotify? ›

Spotify's structure consists of: Squads: Cross-functional teams with complete ownership of their projects. Tribes: A collection of squads focused on different aspects of the business. Chapters and Guilds: Platforms for sharing knowledge across squads and tribes.

What are the roles and responsibilities of the Spotify Model? ›

The Spotify model is organized around cross-functional teams called "Squads". Each Squad is responsible for a specific aspect of the product or service, and is made up of individuals with diverse skills and expertise, including developers, designers, and product owners; they are like a Scrum Team.

Is Spotify a matrix organizational structure? ›

Although it may look like a matrix organization, the key cultural elements of the model need to be in place to allow the structure to thrive, such as trust and autonomy. If an organization doesn't shift its behaviors (and ultimately its culture), the benefits of the Spotify model will never be realized.

What is the business model of Spotify company? ›

Its main revenue source comes from users upgrading to a premium subscription. Spotify is a music streaming platform that gives users access to a large catalog of music. It uses a freemium revenue model that offers a basic, limited, ad-supported service for free and an unlimited premium service for a subscription fee.

What is the operating model of Spotify? ›

The Spotify Model is a hybrid structure that combines elements of functional and divisional organizational designs. It revolves around the concept of squads, tribes, chapters, and guilds, each with distinct roles and responsibilities.

What is the Spotify Model way of working? ›

The Spotify model is an autonomous approach to product management to scale Agile operations. Compared to other agile methodologies like SAFe or Scaled Agile Framework, the Spotify Agile Model is unique. It breaks through traditional frameworks and is organized based on tasks rather than a specific set of instructions.

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