Question: Choose two of the four organisational theory perspectives and discuss how and why they provide us with alternative ways of understanding and analysing Coca-Cola and its relationship with its organisational environment. Draw upon the required textbook and Coca-Cola readings, and your own research to answer the question. ORGANIZATIONAL THEORY (A CASE OF COCA COLA) Introduction According to Gready (2013) organizational theory is based on four major perspectives namely the Classical, modern prospective, symbolic interpretive and postmodern perspectives. Management at Coca Cola focuses in adopting modern and postmodern perspectives in order to maintain the relation with business environment. Gill (2007) opined that adoption of modern perspective has enabled managers at Coca Cola to focus on reality of market situation based on the concepts and theories. Moreover, the adoption of the postmodern perspective helps the organization to increase the productivity of the different geographical operating division and focus on local and international customer satisfaction.
