Spotify turns up volume to make record profits (2024)

Music streaming giant Spotify has announced record profits of over €1bn (£860m) after a year of cutting costs and laying off staff.

The Swedish company has been growing its user base for years, offering subscribers access to podcasts and audiobooks.

But its quarterly gross profit came at the expense of missing its forecast for monthly active users.

Last year it cut 17% of its workforce in a move to clamp down on costs.

Spotify's CEO Daniel Ek said last December about 1,500 jobs would be axed as part of "substantial action to rightsize our costs" so that the company could meet its objectives.

But the tech company has been on a mission expand worldwide and reach a billion users by 2030.

On Tuesday it announced that mission would start again in earnest, with money being spent to win over new audiences.

"We are going to add back some marketing spend over the year," Mr Ek said. "Because we want to keep on having the growth and we saw that in some territories, we may have pulled back a little bit too much."

Much of Spotify's profits were driven by its podcast business. Gross margins rose to 27.6% in the quarter, up from 25.2% a year earlier.

It invested over a billion euros to build up its podcast business, including spending hundreds of millions for popular shows such as the "The Joe Rogan Experience".

"It [podcasting] was a drag last year. Now it is another profit centre for us," Mr Ek said.

The company's quarterly revenue rose 20% to €3.64bn, beating estimates of €3.61bn.

Spotify has raised prices to boost revenue and experimented with different subscription plans.

The streaming service would also provide a music-only tier for "those consumers that only care about the music side", the firm's CEO said.

Spotify currently has 615 million users, a shade down on its own forecast of 618 million for the quarter. It aims to have 631 million midway through the year.

However, the number of premium subscribers rose by 14% in the first quarter to 239 million, in line with estimates.

Spotify shares, which initially fell on the quarter results, reversed course to rise 8% in premarket trading on Tuesday.

Since it launched in 2006, Spotify has invested a huge amount of money growing the business, and in securing exclusive content.

Podcasts created by Michelle and Barack Obama, as well as the Duke and duch*ess of Sussex, have all featured on the platform.

The deal with Harry and Meghan cost a reported $25m (£19.7m) and saw just 12 episodes delivered over two-and-a-half years before the deal ended last June.

Spotify turns up volume to make record profits (2024)

FAQs

Have Spotify ever made a profit? ›

Spotify's emergence in 2006 demonstrated that it was possible to monetise streaming in a way that was both legal and attractive to music lovers. Eighteen years on and Spotify has just turned its largest quarterly gross profit – more than a billion euros (£859 million) in the three months to the end of March.

What is the financial strategy of Spotify? ›

Its main revenue source comes from users upgrading to a premium subscription. Spotify is a music streaming platform that gives users access to a large catalog of music. It uses a freemium revenue model that offers a basic, limited, ad-supported service for free and an unlimited premium service for a subscription fee.

What is Spotify's main source of revenue? ›

Spotify provides audio-streaming services. The biggest share of the company's revenues comes from its Premium Service.

Is Spotify reporting a profit? ›

Spotify has announced record profits of over €1billion (£860m), following staff being laid off, subscription prices rising and costs being cut across the board.

Is Spotify in debt? ›

What Is Spotify Technology's Debt? As you can see below, at the end of March 2024, Spotify Technology had €1.27b of debt, up from €1.16b a year ago.

Is Spotify not turning profit? ›

Spotify dominates the music-streaming market, with nearly 600 million monthly active listeners and a 30% market share, but that hasn't translated into turning a profit for the Stockholm-based company.

Who is the main investor in Spotify? ›

Spotify has revolutionized how millions of people listen to music, podcasts, and audiobooks. It went public in a direct listing in early April 2018. Its share price stood at $149 at the end of its first day of trading. Spotify's co-founders, Daniel Ek and Martin Lorentzon, are the largest individual SPOT shareholders.

How much does Taylor Swift make from Spotify? ›

The estimated $131 million in royalties Taylor Swift's music earned from Spotify is 1.3% of $9.7 billion, so I'll assume she received 1.3% of all Spotify royalty payments. Taylor Swift is paid as both the composer and performer of her music, and also owns the master recordings of the “Taylor's Version” of her albums.

What is Spotify's main expense? ›

What are Spotify's main costs? The biggest cost in Spotify's books is the royalty fees paid to label companies and their artists. The amount paid is based on a percentage of the number of plays each song gets.

Does Spotify pay artists fairly? ›

Spotify pays artists a certain amount for each stream, but the rate varies. It typically ranges from about $0.003 to $0.005 per stream. The exact amount can depend on the type of subscription you have (Premium or Free), where you are listening from, and the specific agreements Spotify has with artists or their labels​.

Which country uses Spotify the most? ›

The United States is responsible for the single largest Spotify market in the world. Even though North America does not have nearly as many Spotify users as Europe, the United States provides more Spotify users than any other country.

Who makes Spotify the most money? ›

Taylor Swift is still the queen of Spotify, with over 81 million lead streams, putting her total earnings at over $327 million. This is ahead of the most-streamed male artist, Drake at 76 million streams and $304 million.

Why Spotify doesn t make profit? ›

The cost of content is really expensive. If you're going to be an effective music streaming service, you really do need to have essentially all of the world's music, and so you have to pay to license that music. Nearly 70 cents of every dollar that Spotify makes from streaming music goes to music rights holders.

Where will Spotify be in 5 years? ›

Since Spotify had achieved $12.6 billion in 2022, using that as my base, I estimate Spotify will grow its business to about $30 billion by 2027. I will also be less optimistic than management and forecast Spotify's 20% CAGR growth at the higher end of its growth timeline at the five-year mark.

What is the profit model of Spotify? ›

Spotify uses the freemium business model and generates revenue through paid subscriptions and advertisem*nts. Users can choose from paid premium plans that suit the collective number of users and offer discounts.

Why Spotify has no profit? ›

The cost of content is really expensive. If you're going to be an effective music streaming service, you really do need to have essentially all of the world's music, and so you have to pay to license that music. Nearly 70 cents of every dollar that Spotify makes from streaming music goes to music rights holders.

Is Spotify profitable in 2024? ›

Music streaming giant Spotify (NYSE: SPOT) is on track to achieve full-year profitability in 2024. The Swedish company marked its first profitable quarter in Q1 2024, recording net income (GAAP) of €197 million.

Has Netflix ever made a profit? ›

Key Facts. Netflix's $9.4 billion in first-quarter revenues and $5.28 profit per share were comfortably above consensus analyst estimates, with Netflix's top and bottom line marks both the best in its history.

What is the gross profit of Spotify? ›

Spotify Technology gross profit for the twelve months ending March 31, 2024 was $3.944B, a 25.14% increase year-over-year. Spotify Technology annual gross profit for 2023 was $3.677B, a 19.26% increase from 2022. Spotify Technology annual gross profit for 2022 was $3.083B, a 0.57% increase from 2021.

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