The Biggest Amazon Sellers in the World (2024)

In Amazon, Popular, Success Stories

Ever wondered who the biggest Amazon sellers in the world are?

One way to find out is by comparing the volume of feedback they receive over the course of the last 12 months. Although as feedback isn’t a direct measure of success, it’s a good indicator of sales volume.

Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be between 5x to 10x more than the feedback count that a seller has. However, these figures can vary by region and by product category, with certain technology products potentially requiring more support.

There are other factors that can determine how much feedback sellers receive too. Some sellers might use the surprise and delight technique, provide excellent customer service or use feedback software to maximize reviews.

While these methods do get results, feedback is still the best comparative indicator of the size of Amazon sellers from around the world.

The 10 biggest sellers on Amazon

#	Marketplace / Store name		Total Feedback		12-month feedback		% Positive
1	MEDIMOPS		6,300,372		370,209		95
2	Cloudtail India		1,286,940		216,037		91
3	musicMagpie		6,753,620		210,300		97
4	Appario Retail Pri…		283,075		150,771		89
5	momax fr		1,182,333		142,252		93
6	Pharmapacks		957,756		139,467		92
7	World of Books Ltd		2,119,679		126,944		94
8	reBuy eCommerce G…		1,558,641		115,194		96
9	バリューブックス…		835,178		86,595		98
10	Amazon Warehouse		1,994,030		81,910		87

While a good portion of the overall listis European or Asian, here is a further list of the top American sellers:

The top 10 Amazon sellers in the USA

#	Marketplace	Total Feedback	12-month feedback	% Positive
1	Pharmapacks	957,756	139,467	92
2	AnkerDirect	897,015	79,973	98
3	6PM	338,633	67,248	97
4	Zappos	212,193	65,701	98
5	Decluttr Store	618,162	61,657	96
6	Utopia Deals	361,560	56,275	97
7	Asurion, LLC	250,210	53,033	92
8	Spigen Inc	479,872	49,663	98
9	iServe	171,276	48,135	98
10	EPFamily Direct	131,394	48,859	96

Wondering which are the top Amazon marketplaces overall? These are marketplaces that have the most sellers in the top 1,000.

Marketplaces that have the most sellers in the top 1000

#	Marketplace	Number of sellers in the top 1000	Total Feedback
1		512	6,519,674
2		221	2,524,015
3		110	1,679,353
4		45	859,147
5		42	693,368
6		30	483,151
7		19	399,701
8		10	475,960
9		7	339,516
10		3	62,646

View the full report from Web Retailer here.

Win the Amazon Buy Box and sell more. Sign up for a 14-day trial today. No credit card needed.