McDonalds Organisational Structure: Case study & Culture (2024)

Things move quickly at McDonald's, whether we're serving our customers delicious food or helping our own people to build their futures.In our workplace, we promote flexibility, opportunity, equality and development.McDonald's employees come from all walks of life, but share a common approach: positivity.We know that happy employees help to make happy customers, so we want you to enjoy your work.And we're certain you will.

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Contents

Table of contents

    -mcdonalds.com

    Let's take a look at the McDonald's organisational model, which helps the company fulfil its mission, by examining its management structure, organisational structure and organisational culture.

    Introduction to McDonald’s

    McDonald's is an American fast food company founded by the McDonald brothers, Richard and Maurice McDonald in 1940 in San Bernardino, California, United States. They opened a hamburger stand which later on turned into a franchise. In 1955 Ray Kroc, a franchising agent, founded McDonald's System Inc., a predecessor of the McDonald's Corporation, and in 1961 bought the exclusive rights to the McDonald's name and operation technique. By revenue, it is currently the largest restaurant chain in the world with 38 thousand locations in over 100 countries, serving 68 million people daily.

    Do you want to know more about how franchising works? Check out our explanation on Franchises.

    McDonald's management structure

    According to the most recent data from 2020, McDonald's employs around 200 thousand people. The company's employees consist of chief executive officer (CEO) Chris Kempczinski at the top and the board of directors. Below that, the company is divided into separate departments such as marketing, sales, finance, restaurant and supply. Each country or area has separate departments with its own country heads, managers and other staff members. All of them together make up for McDonald's organisational structure, a system that outlines how activities are managed in order to achieve the objectives of a business. It means that McDonald’s Corporation has a divisional organisational structure.

    McDonald's organisational structure chart

    Below, you can see McDonald's McDonald's organisational chart. Let's analyse it!

    McDonalds Organisational Structure: Case study & Culture (4)Fig. 1 - McDonald's Organisational Structure

    McDonald's has several top-level executives. These include the chief executive officer and the other directors, such as the chairman of the board, senior marketing manager, senior sales manager, chief financial officer, chief restaurant officer, and chief operating officer, among others. They are responsible for making decisions, setting objectives, finances, operations and the overall supervision and functioning of the company.

    After the top-level executives, there are five departments that have specific responsibilities:

    • The marketing department is responsible for marketing and advertising. It takes care of maintaining the right exposure and brand image of the company. It consists of a country head, a marketing manager and an advertisem*nt manager. Each country has its own marketing department to maintain marketing and advertising in the area.
    • The sales department is responsible for sales-related duties and tasks. It makes sure they are run properly and effectively. It consists of a country head and a regional sales manager. Each country has its own sales department taking care of sales in the region.
    • The finance department is responsible for finance, accounting and anything related to money. It ensures the right money flow, investment and fund handling. It consists of a country head, finance manager and account manager. Each country has its own finance department taking care of money matters in the area.
    • The restaurant department is responsible for ensuring that restaurants are run properly. It consists of a country head, restaurant manager, staff training and crew members such as cooks, servers and cleaners. Each country has its own restaurant department taking care of restaurants in the region.
    • The supply department is responsible for ensuring that the company is supplied with all the necessary resources such as food items and packaging materials for restaurants. It consists of a country head, procurement, logistics and storehouse. Each country has its own supply department taking care of supplies in the area.

    McDonald's organisational structure

    There are many types of organisational structures, and most of large corporations implement a combination of different types of organisational structures:

    • decision power (centralized and decentralised organisational structures),
    • leaders and layers of management (flat and tall organisational structures),
    • other types (functional, product-based and matrix organisational structures).

    McDonald's organisational structure is a combination of centralized, hierarchical, and divisional structures.

    McDonald's tall hierarchy is the most prominent feature, with decision-making authority flowing from the top down through a clear chain of command. However, the company also uses decentralized practices to balance global consistency with local responsiveness.

    In addition, McDonald's also has separate divisions or departments for different areas of the business, such as marketing, finance, and operations. This divisional structure allows the company to focus on specific areas of the business while still maintaining centralised control and standardization.

    A hierarchical organisational structure is a type of organisational structure in which there is a clear chain of command and decision-making authority flows from the top down.

    Divisional organisational structure is a type of organisational structure in which the company is divided into separate divisions or departments, each responsible for a specific product, region, or function.

    Centralized organisational structure is a type of organisational structure in which decision-making authority is concentrated at the top of the hierarchy, with little decision-making power given to lower levels of management.

    Overall, McDonald's organisational structure is designed to ensure efficiency and consistency across its many franchises and locations around the world, while also allowing for some flexibility and innovation in response to local market conditions and customer preferences.

    McDonald's organisational structure in the United Kingdom

    Above, you were able to see McDonald's organisational structure globally. Although there are some main departments operating in every geographical area, each country can have some additional departments according to its needs. When it comes to the United Kingdom, below the chief executive officer and board of directors, departments are broken into:

    • Corporate affairs,
    • Marketing,
    • Human Resources,
    • National operations,
    • Regional managers,
    • Finance,
    • Information,
    • Strategic planning.

    There are also other functional departments such as legal, customer services, franchising, safety, security and licensing, property and construction, supply chain and restaurant services.

    To learn more about the different types of organisational structures, have a look at our explanation of organisational structures.

    McDonald's organisational culture

    Organisational culture is a collection of organisational shared values and practices that guide employees' actions and behaviours in the organisation. McDonald's organisational culture supports people, learning and diversity which aims to emphasize human resource development, operational efficiency and productivity.

    People

    The organisational culture of McDonald's prioritises employees' needs and development. Its values reflect the importance of people in the company and aim to support them - which is understandable as McDonald's is operating in the service industry. In doing so, the company promotes the engagement of management to help improve its processes.

    Learning

    The McDonald's organisational culture supports both individual and organisational learning. It believes that learning enhances productivity, quality and business performance and therefore the company offers various training and development opportunities. Additionally, it applies the knowledge to the organisation through programs and meetings where employees can give and receive feedback and share their knowledge.

    Diversity

    Diversity and inclusion are also key factors in McDonald's organisational culture. The company outlines the importance of these aspects by optimizing human resources capabilities to deal with the diverse market. It also promotes feedback and conversations between employees, suppliers, franchisees and customers to support these values.

    To learn more about the importance of organisational culture in business, have a look at our explanation of managing organisational culture.

    In conclusion, both organisational structure and culture have a huge impact on how McDonald's performs and fulfils its mission. The company's core values and its decentralized, tall and product-based structure shape the overall operations of the company.

    McDonalds Organisational Structure - Key takeaways

    • McDonald's is an American fast-food company founded by the McDonald Brothers, Richard and Maurice McDonald in 1940 in San Bernardino, California, United States.
    • By revenue, it is currently the largest restaurant chain in the world with 38 thousand locations in over 100 countries, serving 68 million people daily.
    • McDonald's employs around 200 thousand people.
    • The company's organisational structure consists of a CEO, board of directors and departments separate for each country or region.
    • The organisation structure of McDonald's is a combination of centralized, hierarchical, and divisional structures.
    • Its organisational culture highly values people, learning and diversity.

    References

    1. https://www.mcdonalds.com/us/en-us/about-us/our-history.html
    2. https://corporate.mcdonalds.com/corpmcd/our-stories.html
    3. https://www.mcdonalds.com/gb/en-gb/help/faq/18509-whats-the-structure-of-mcdonalds-and-how-each-department-in-the-organisation-interacts-works- together.html
    4. http://www.orgcharting.com/templates/mcdonald-organizational-structure/
    5. http://panmore.com/mcdonalds-organizational-structure-analysis
    6. https://www.statista.com/statistics/819966/mcdonald-s-number-of-employees/
    7. https://www.hierarchystructure.com/mcdonalds-company-hierarchy/

    Flashcards in McDonalds Organisational Structure29

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    When was McDonald’s founded?1940
    What is the name of a franchising agent who founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation?Ray Kroc
    By revenue, is there currently a restaurant chain larger than McDonald’s in the world?No
    How many countries does McDonald’s operate in?Over 100
    How many people did McDonald’s employ in 2020?200,000
    Who is currently the CEO of Mcdonald’s?Chris Kempczinski

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    Frequently Asked Questions about McDonalds Organisational Structure

    What type of business is McDonald's?

    McDonald's is an American fast-food company.

    What Organisational structure is McDonald's?

    The company's employees consist of chief executive officer (CEO) Chris Kempczinski at the top and the board of directors. Below that, the company is divided into separate departments such as marketing, sales, finance, restaurant and supply. Each country or area has separate departments with its own country heads, managers and other staff members. All of them together make up the McDonald's organizational structure, a system that outlines how activities are managed in order to achieve the objectives of a business.

    Is McDonald's a decentralized organization?

    McDonald's has a decentralized organizational structure. A decentralized organizational structure is when lower levels of a business hold the decision power.

    How many people are employed by Mcdonald's globally?

    According to the most recent data from 2020, McDonald's employs around 200 thousand people all over the World.

    What are the functional areas of McDonald's?

    The functional areas of McDonald's are the marketing, sales, finance, restaurant, and supply departments.

    Is McDonald's centralized or decentralized?

    McDonald's organizational structure is a combination of both centralized and decentralized elements. While the company has a clear chain of command and ultimate decision-making authority rests with the CEO and board of directors (a centralized feature), it also allows some decision-making power to regional and store managers (a decentralized feature) to better respond to local market conditions and customer preferences.

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    McDonalds Organisational Structure: Case study & Culture (2024)

    FAQs

    What is the structure and culture of McDonald's? ›

    The company's organisational structure consists of a CEO, board of directors and departments separate for each country or region. The organisation structure of McDonald's is a combination of centralized, hierarchical, and divisional structures. Its organisational culture highly values people, learning and diversity.

    What is the organizational structure of McDonald's? ›

    McDonald's organizational structure is a hierarchical setup that empowers efficient management and decision-making. At the top of the pyramid is the President and CEO, Chris Kempczinski, overseeing the entire company. Under him, three main divisions exist: Corporate, Regional, and Functions.

    What is McDonald's corporate organizational culture? ›

    The corporate culture at McDonald's is built on a foundation of employee support, continuous learning, and embracing diversity. Recognizing the importance of its human resources, especially in the service industry, McDonald's invests in the development and well-being of its employees.

    What is the McDonald's case study all about? ›

    This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization.

    What is organizational structure and culture? ›

    1.1 Compare and contrast the structure and culture of the organization. Organizational structure refers to the norms, rules, policies formed by the company to achieve the objectives. Organizational Culture includes the value, behaviour and attitudes of the employees.

    What kind of organizational culture does McDonalds symbolize? ›

    People-Centricity.

    McDonald's organizational culture prioritizes employees' needs and development. The company's core values and standards for business conduct emphasize the importance of supporting people.

    What is the organizational goal of McDonalds? ›

    It's simple, really. McDonald's main aims are to serve good food for great value in a friendly, fun environment, as well as being a socially responsible company that provides good returns to our shareholders.

    What type of ownership structure is McDonalds? ›

    McDonald's (MCD) Ownership Overview

    The ownership structure of McDonald's (MCD) stock is a mix of institutional, retail and individual investors. Approximately 51.27% of the company's stock is owned by Institutional Investors, 0.20% is owned by Insiders and 48.53% is owned by Public Companies and Individual Investors.

    What kind of market structure does McDonalds operate in? ›

    Which market structure do fast -food restaurants McDonald's, Wendy's, and Burger King fall into, and why? This is an oligopoly, because only o ew sellers are in the market and high start-up costs create a barrier to ne competitors entering the fast-food market.

    What is McDonalds corporate culture? ›

    Our People. McDonald's has a long history of striving to be a pioneer and pacesetter valuing diversity, inclusion and equity. We strive to unlock the full potential of our people by creating an inclusive workplace where every employee feels their culture, identity and experiences are valued and respected.

    Why is McDonalds culturally significant? ›

    McDonald's is culturally significant due to its impact on consumer culture, its role in the fast-food industry, and its complicated relationship with Black Americans as consumers, employees, and franchise holders.

    What is McDonalds Organisational strategy? ›

    McDonald's generic competitive strategy is cost leadership, which builds competitive advantage through cost minimization. The company has standardized processes designed to maximize efficiency, minimize costs, and ensure profitability despite the use of competitive selling prices.

    What is McDonalds main message? ›

    Our mission is to make delicious feel-good moments easy for everyone.

    What is McDonalds brief explanation? ›

    McDonald's Corporation (McDonald's) is one of the world's largest and most recognized fast-food chains, known for its hamburgers, french fries, and name-brand sandwiches such as the Big Mac, Quarter Pounder, and Egg McMuffin, as well as the child-focused Happy Meal.

    What are the problems faced by McDonalds? ›

    McDonald's faces several challenges. One challenge is the need to integrate sustainability into its business model and address social and environmental sustainability issues . Another challenge is the need to adapt to local differences and changing environmental trends while staying true to its core ideas .

    What is McDonalds business culture? ›

    In our workplace, we promote flexibility, opportunity, equality and development. McDonald's employees come from all walks of life, but share a common approach: positivity. We know that happy employees help to make happy customers, so we want you to enjoy your work.

    What is the market structure of McDonalds? ›

    Our Bottom Line: Monopolistic Competition. McDonald's competes in a monopolistically competitive market structure. Because you just need a grill and hamburger meat, market entry is easy. But to have some price making power, you require something unique.

    What is McDonalds ownership structure? ›

    McDonald's (MCD) Ownership Overview

    The ownership structure of McDonald's (MCD) stock is a mix of institutional, retail and individual investors. Approximately 51.27% of the company's stock is owned by Institutional Investors, 0.20% is owned by Insiders and 48.53% is owned by Public Companies and Individual Investors.

    What type of legal structure is McDonalds? ›

    Unlike most traditional corporations McDonald's operates as a franchise corporation. It relies on franchisers to help sustain the corporation. The corporate structure affords McDonald's multiple protections including personal liability protection for owners.

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