Jimmy Roa on LinkedIn: Jollibee vs McDonald's. The Philippines may be the only country wherein a… | 19 comments (2024)

6 takeaways from KFC U.S. headquarters. KFC’s sharpened focus on attracting younger and more diverse customers through boneless, portable innovations is paying off, according to its CMO. http://ow.ly/KNo4104YL9s

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Pricing Strategy - A Case of McDonald'sMcDonald's recently introduced color-changing cups in Singapore, creating a buzz among consumers (myself included). What caught my attention was the unusual pricing of $22 to qualify for the free cup, deviating from traditional pricing strategies of round pricing (such as $25 or $20). Upon exploring the McDonald's app, I realized that the pricing was strategically set to encourage customers to purchase 2 value meals + 1 side to qualify for the promotion, showcasing an effective upselling tactic. In addition to this, McDonald's employs other pricing strategies such as cross-selling and creating a sense of urgency through the scarcity effect. The company also utilizes low-cost pricing and bundling pricing strategies to stimulate demand and enhance profitability.In addition to the mentioned strategies, McDonald's has been investing in technology tools to understand and set pricing levels that consumers will accept, thereby personalizing its messaging and enhancing its value proposition. This approach has allowed the company to limit customer resistance and evolve its pricing strategy in the face of significant inflation.Furthermore, McDonald's pricing strategy involves price bundling combined with psychological pricing, offering meals and product bundles at a discount and using prices that appear more affordable, such as ending with awkward numbers. The company also relies on a broader product mix and accessibility to attract and retain customers.Overall, McDonald's employs a combination of innovative pricing strategies, technological investments, and a focus on customer value to enhance its pricing approach and maintain its competitive edge in the market.#pricing #mcdonalds #strategy

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#YumBrands (NYSE:YUM), the parent company of quick service restaurants #KFC, #TacoBell and #PizzaHut, posted a profit beat for the second quarter, sending its shares higher.It reported earnings per share excluding special items of $1.41, ahead of the Street estimate per Zacks Consensus Estimate of $1.23 and up 33% from the year-ago quarter.Revenue of $1.69 billion, however, fell short of the forecast $1.75 billion on weaker sales at Taco Bell and Pizza Hut, which both saw a 4% increase in same-store sales during the quarter.The company’s largest division KFC led the quarter with a 13% increase in same-store sales, above the expected 8.3%.Yum! Brands (NYSE:YUM) CEO David Gibbs said on the company’s earnings call that KFC saw the greatest growth in the United States among low-income and young consumers.KFCopened 600 new restaurants across 60 countries during 2Q.More at #Proactive #ProactiveInvestors #NYSE #YUM http://ow.ly/tSFQ104Q3YW

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Restaurant Brands International became the latest company to announce its expansion plans. The company’s massive growth agenda outlined brands Burger King, Popeyes, Firehouse Subs, and Tim Hortons’ goal to reach 40,000 restaurant locations, $60 billion in systemwide sales, and $3.2 billion in adjusted operating income by 2028. This suggests an average annual same-store sales growth of over 3%, over 5% net unit growth, and a systemwide sales expansion of over 8%. RBI sees potential from Popeyes, a brand it acquired in March 2017 for $1.8 billion. The company projects Popeyes activity to grow its U.S. and Canada base from 3,400 stores to more than 4,200 by 2028, a net growth of 800 locations. Popeyes today makes up about 10% of RBI’s adjusted operating income. Since the acquisition, Popeyes global systemwide sales have climbed from $3.3 billion to $6.8 billion. Popeyes closed out 2023 with 3,051 U.S. stores and 1,777 international locations. NNN Trends is your resource for triple net investment data, offering continuously updated national cap rates, comparable sales, and consumer traffic for dozens of national retail tenants. Check it out here: https://bit.ly/3wX2ngn#CRE #QSR #fastfood #restaurant #commercialrealestate #netlease

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Explore the valuable insights shared by Abdul Rafay Shaikh from Dunkin Donuts Pakistan as he discusses seamlessly integrating Foodpanda with Dunkin's POS in Pakistan in 2018. Discover how this integration not only spurred growth in the food industry but also eliminated all operational glitches.#tabletalksociety #restauranttech #restaurantinsights #restaurantgrowth #techinnovation #foodpanda #dunkin #abdulrafay

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McDonald's Future!Over the past nine years, McDonald's has witnessed an impressive transformation. Between 2014 and 2022, they strategically reduced their advertising spending by an average of 7.7% annually. Despite this, their company's sales experienced a marginal decline of 1.7% per year during the same period. However, their profits have soared, showing a remarkable growth rate of 5.6% per year!Throughout this period, the average sales per McDonald's restaurant remained steadfast, reaching a remarkable $610,000 per year globally. In line with their commitment to progress, they have expanded their restaurant network by 1.3% each year.But,As a mature organization, McDonald's growth potential lies not in expanding their sales but in maximizing their profits. They have taken proactive measures to reduce advertising costs, but McDonald’s should also reduce its menu options and reduce the number of its consumer promotions. and then set up their new brands which could go through the same cycle of (a) startup, (b) accelerated growth and (c) maturity.Are you facing challenges with your company's stagnant sales?Let's connect and explore solutions together. Feel free to send me a message to schedule a meetingBehrooz LotfianRies Global Partner/ PortugalAdapted from:https://lnkd.in/gBjBtCRS#growth#focus#business#sales#startup#brand#advertising#investments#reposition#riesglobal#portugal#pr#Alries #restaurant #fastfood #mcdonalds #transformation #future #network

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My colleagues, sitting in the next bay, ordered from Wow! Momo Someone threw away this flyer, which was inside the parcel, nearby my deskWhen I looked at it, I started craving for a Domino's pizza, and ordered it eventually(It says “next to dominos” in the address part)Here, WowMomo has recalled Dominos in my mind by placing its name on the flyer. Usually, in most of the similar cases, receiver of this flyer would have already tried WowMomo, it can easily trigger a recall of its competitor (of the FnB sector)This can lead to sales cannibalisationShould a marketing professional be conscious about using brand keywords of other brands which operate in the same sector?Or, is there some other angle to it which can help both the brands generate incremental revenue?Please share your views#customerengagement #retailmarketing #marketinganalysis

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KFC StrategyKfcKFC, which stands for Kentucky Fried Chicken, is a popular fast-food restaurant chain known for its fried chicken and other menu items. Kfc strategy KFC's business strategy involves several key elements:Core Product: KFC primarily focuses on its core product, which is fried chicken. They aim to maintain the quality and consistency of their signature product worldwide.Global Expansion: KFC is a global brand with a presence in many countries. Their strategy includes expanding into new markets and adapting their menu to suit local tastes and preferences.Franchising: KFC heavily relies on franchising to expand its footprint. They partner with franchisees who own and operate individual KFC restaurants, which helps the brand grow while sharing the responsibility of local operations.Marketing and Branding: KFC uses marketing and branding to maintain a consistent image and appeal to customers. They often use memorable advertising campaigns and promotions.Menu Diversification: While fried chicken remains the core offering, KFC has diversified its menu over the years to include items like chicken sandwiches, wraps, and sides, catering to changing consumer preferences.Sustainability: Like many fast-food chains, KFC has made efforts to be more environmentally conscious. They've introduced initiatives to reduce packaging waste and improve the sustainability of their supply chain.Digital and Technology: KFC has embraced technology, offering online ordering and delivery services, as well as using data and analytics to understand customer preferences and optimize operations. #Snsinstitutions #sns design Thinker #sns Design Thinking

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Navigating a challenging QSR pizza landscape, Pizza Hut encountered -5.3% negative SSSG growth. However, smart pricing tweaks and boosted ADS performance ignited a promising turnaround for the segment.Click here to read the full report:https://lnkd.in/dpg2k9wG#PizzaHut #BusinessUpdate #Stoxbox #StoxBoxIndia #StockMarkets #GrowthOpportunity #InvestmentGrowth #DiversePortfolio #DevyaniInternationalLtd #Q1FY24Results #QSRInsights

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